Advocacy Skills

“Working through the activities gave me a lot of clarity about my own strengths and the process of advocacy.”

This workshop provides skills to enable you to advocate with confidence and intelligence. You will discover tools for effectively incorporating lobbying, negotiation and media into your advocacy strategy. On completing this day, you will be ready to launch your strategy into action!

The workshop covers:

  • Influencing and pitching skills
  • Skills and strategies for influencing decision makers
  • Planning a delegation
  • Determining targets
  • Goals, allies and opponents
  • Advocacy letter.

Negotiation skills

  • Principles of interest-based negotiation
  • Using emotions in negotiation
  • Planning negotiation.

Media skills

  • Planning your media message
  • What makes a good story?
  • Working with the media.

What you’ll learn

The workshop assists individuals and communities to develop the knowledge and skills to be effective advocates.

This workshop can be taken in conjunction with Advocacy Strategies to form a two-day workshop which will provide a great opportunity to plan an effective strategy around issues that affect your community. You will complete strategy planning, learn the best way to get your issue heard in parliament, prepare your advocacy tool kit, write a media release, negotiate for your best outcomes and put together a lobbying kit.

Advocacy Skills and Advocacy Strategies can be taken separately or together.

Want more information?

Please contact PIAC Senior Training Officer, Sarah Ludowici.


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